Integrated Website Marketing Services

The Objective of Integrated Website Marketing

Your website should have a clear purpose. It should inspire visitors to change their thinking or take action. The effectiveness of your website should be measurable using website Analytics. I will help you refine the purpose of your website and establish measurable outcomes. Through the principles of Integrated Website Marketing I will attract visitors who are interested in your message, product, or service. The most primary elements of Integrated Website Marketing are Google AdWords, Website Analytics, and Website Optimization.

Website Optimization

The success of your website depends upon effective Website Optimization. Two important principles of Optimization are Quality and Relevance. For website Quality your pages should follow good programming guidelines with a well designed menu structure. The text needs to be information rich and clear. Website Relevance is necessary for an effective AdWords campaign. Careful attention to HTML and CSS code behind the scenes is also important. Relevance is determined by proper use of keyword phrases in your headlines and body text. Your text needs to be clear to the reader and clear to the search engine that scans your text. Website Optimization is an ongoing process. Frequent adjustments are necessary in response to the ever-changing Internet market. As part of Integrated Website Marketing I provide ongoing Website Optimization and Website Maintenance.

Website Maintenance

Website maintenance includes adding or removing website pages, editing text, and refining behind the scenes HTML and CSS code for better Optimization. At times these changes may happen on a daily or weekly basis. Frequently this is left to the website developer. However, I can provide quick and responsive website changes at no additional charge.

Analytics

Website Analytics provides detailed information about how visitors find your website and engage with the material there. Knowing how visitors find your website and how they interact with your website is essential for your success. I carefully watch your website analytics for a variety of parameters such as bounce rate, content engagement, and effective key phrases. This analytic information is then used to improve your AdWords campaign and Website Optimization. A wide variety of customized reports are also available.

AdWords

Skilled management of your Google AdWords campaign can deliver significant improvement in visitor quality and volume. I provide comprehensive campaign management including keyword theme development, keyword bidding, ad writing, and A/B website testing. Key metrics from your AdWords reports combined with website analytics will guide changes in your marketing message and website design.

Dynamic Process That Requires Constant Adjustments

Many years ago websites were designed to be "electronic brochures". A modern website is dynamic. It can be rapidly adjusted to the varying forces in the marketplace. It's also a sales tool and a point-of-sale system. It can also be a meeting place and a source of relevant information for visitors. The dynamic nature of the modern website requires ongoing attention and adjustment. I provide the service of keeping your website up to date and effective using the principles of Integrated Website Marketing.

Fees

The fee for Integrated Website Marketing is just $400 per month. Large-scale websites may have a higher fee. Please ask about our no charge technical support for Google AdWords, Web analytics, and Website Optimization.

How to Get Started

To get started, simply call or e-mail. We can schedule a time to talk and address your questions. Once we begin, you can see improvements in the quality and volume of visitors at your website within a few weeks.

Scott Gaul
Scott@Pentaria.com
206-819-5530