Integrated Website Marketing for Nonprofit Organizations

Websites Are Dynamic

Many years ago websites were designed to be little more than "electronic brochures". However, a modern website is dynamic. It can be rapidly adjusted to the varying forces of the Internet marketplace. The dynamic nature of the modern website requires ongoing attention and adjustment. I provide the services needed to keep your website working efficiently through the principles of Integrated Website Marketing.

Google AdWords

Skilled management of your Google AdWords campaign can deliver significant improvement in visitor quality and volume. I provide comprehensive campaign management including keyword theme development, ad writing, and campaign testing. Key metrics from your AdWords reports combined with website analytics will guide changes in your marketing message and website design.

Search Engine Optimization

The success of your website depends upon effective Search Engine Optimization. Two important principles of Optimization are Quality and Relevance. For website Quality your pages should follow good programming guidelines with a well designed menu structure. The text needs to be information rich and clear. Website Relevance is necessary for an effective AdWords campaign. Careful attention to HTML and CSS code behind the scenes is also important. Relevance is determined by proper use of keyword phrases in your headlines and body text. Your text needs to be clear to the reader and clear to the search engine that scans your text. Website Optimization is an ongoing process. Frequent adjustments are necessary in response to the ever-changing Internet market.

Google Analytics

Website Analytics provides detailed information about how visitors find your website and engage with the material there. Knowing how visitors find your website and how they interact with your website is essential for the success of any nonprofit organization. I carefully watch your website analytics for a variety of parameters such as bounce rate, content engagement, and effective key phrases. This analytic information is then used to improve your AdWords campaign and Search Engine Optimization. A wide variety of customized reports are also available.

Website Maintenance

Website maintenance includes adding or removing website pages, editing text, and refining behind the scenes HTML and CSS code for better Optimization. At times these changes may happen on a daily or weekly basis. Frequently this is left to the website developer. However, I can provide quick and responsive website changes as needed. However, I do not provide website design services.

Fees

The fee for Integrated Website Marketing is just $400 per month. Limited but free technical and marketing support is always available for nonprofits.

How to Get Started

To get started, simply call or e-mail. We can schedule a time to talk and address your questions. Once we begin, you can see improvements in the quality and volume of visitors at your website within a few weeks. I'm also generous with information and support for nonprofit organizations so if you simply have questions please don't hesitate to contact me.

Contact

I provide Integrated Website Marketing for nonprofits using AdWords, Analytics, Search Engine Optimization and Website Usability. For more information please call or send an e-mail.

ScottAGaul@Gmail.com
206-819-5530.