Google AdWords for Nonprofits

Integrated Website Marketing for Nonprofits

Internet marketing for nonprofit organizations requires the integration of several disciplines. Certainly you'll need an attractive and informative website that develops credibility with the visitor. But to attract the visitors you want, you will need to employ a number of website marketing techniques.

Google AdWords marketing gives you access to the world's largest advertising network. Search Engine Optimization improves the quality of your website to receive higher ranking in search results and therefore more visitors. Website Analytics provides detailed information for how visitors find and use your website. And Website Usability makes sure you are meeting your marketing objectives by improving the experience of visitors at your website. Together these form a marketing process that I call Integrated Website Marketing.

Google AdWords

Google AdWords is the largest advertising network in the world. And qualified nonprofit organizations can use Google AdWords for free. The $10,000 Google AdWords Grant makes this possible. Once your AdWords campaign has been developed and begins running, your relevant ads will appear along with search results. A well-designed AdWords campaign can bring a substantial number of new visitors to your website.

Managing a Google AdWords campaign requires knowledge and skill. It requires ongoing analysis and revision. I can manage your AdWords campaign for you or suggest resources to help you begin learning how to manage your AdWords campaign for yourself.

Google Grant

Google offers an AdWords Grant to qualified nonprofit organizations. The monthly grant of $10,000 typically exceeds most nonprofit organizations needs. However, larger grants are also available.

Here is more information about the Google AdWords Grant, www.google.com/grants.

Google Analytics

Google Analytics provides detailed statistics about how visitors find your website and engage with the information there. Solid analytics is essential for effective Google AdWords Campaigns and Search Engine Optimization. You will use analytics information to edit your website and update your AdWords campaign. With Google Analytics you can explore statistics such as bounce rate, keyword performance, referral sources, content engagement, and much more.

If you are a nonprofit organization please feel free to contact me for no charge assistance in setting up your Google Analytics program or to interpret analytic data.

Search Engine Optimization

Search Engine Optimization (SEO) improves the quality of your website so that you rank higher in search results. This means more visitors will see your website. The process of SEO involves editing the titles and text of your website as well as making a number of behind the scenes changes to the code that makes your website appear on the Internet.

Search Engine Optimization relies on statistical information developed from website analytics. SEO is also essential for a successful AdWords campaign. If you would like me to do an introductory analysis of your website and share some specific tips for improving your site please e-mail or call.

Website Usability

Modern website navigation must be clear and easy to use. The information on a website needs to be easy to locate and understand. These are the two main objectives of Website Usability. When a website is difficult to use or unclear, visitors have little tolerance and will quickly leave.

A website that has been analyzed and designed for Usability will ensure that your nonprofit organizations objectives and message are delivered in a clear and usable way. The improved quality of your website will also become apparent to search engines and your website will rise in the search engine ranking.

Contact

I provide Integrated Website Marketing for nonprofits using AdWords, Analytics, Search Engine Optimization and Website Usability. For more information please call or send an e-mail.

ScottAGaul@Gmail.com
206-819-5530.