Internet marketing
AdWords, Analytics, & Optimization
Modern website marketing requires the integration of several disciplines. In summary these are Google AdWords Marketing, Website Analytics, and Website Optimization. Google AdWords marketing gives you access to the world's largest advertising network. Website Analytics provides detailed information for how visitors find and use your website. Website Optimization improves the quality of your website to receive higher ranking in search results and therefore more visitors.
AdWords
Google AdWords offers a highly efficient means of advertising on the Internet. It is practical for small or large organizations with any size budget. You'll find the highly targeted AdWords ads on the right-hand side any time you use Google to search. These ads also appear on other networks and websites on the Internet. You are charged only when a visitor clicks your ad to view your website. If you're a nonprofit organization and have the $10,000 monthly Google AdWords Grant then your advertising is free. Managing a Google AdWords marketing campaign requires knowledge, skill, and ongoing revisions. I can manage your AdWords campaign for you or suggest several books to help you begin learning how to manage your Google AdWords campaign for yourself.
Analytics
Google Analytics provides detailed statistics about how visitors find your website and engage with the information. Solid analytics is essential for effective Google AdWords Campaigns and Website Optimization. You will use Analytics information to edit your website and update your AdWords campaign. With Google Analytics you can explore statistics such as bounce rate, keyword performance, referral sources, content engagement, and much more. Please feel free to contact me for no charge assistance in setting up your Google Analytics program.
Optimization
Website Optimization improves the quality of your website so that you rank higher in search results. This means more visitors will see your website. Proper Website Optimization relies on statistical information developed from website Analytics. Website Optimization is also essential for a successful AdWords campaign. Website optimization is accomplished primarily through editing the titles and text of your website based on careful keyword research. This also includes editing the unseen HTML and CSS code used to generate your webpages. If you would like me to share some tips specifically for your website, please e-mail or call.
Integration for Marketing
Pentaria provides Integrated Website Marketing using AdWords, Analytics, and Optimization. For more information please call or send an e-mail: Scott@Pentaria.com, 206-819-5530.
